Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

Surajit Bag; Gautam Srivastava; Shivam Gupta; Justin Z. Zhang; Sachin Kamble

doi:10.1016/j.indmarman.2023.11.003

Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

Surajit Bag
, Gautam Srivastava
, Shivam Gupta
, Justin Z. Zhang
, Sachin Kamble

Management

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	470-483
Número de páginas	14
Publicación	Industrial Marketing Management
Volumen	115
DOI	https://doi.org/10.1016/j.indmarman.2023.11.003
Estado	Published - nov 2023

ASJC Scopus Subject Areas

Marketing

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10.1016/j.indmarman.2023.11.003

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title = "Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view",

keywords = "Business-to-business (B2B) marketing, Climate change adaptation, Dynamic capability view, Institutional theory, Multi-country survey, Sustainability",

author = "Surajit Bag and Gautam Srivastava and Shivam Gupta and Zhang, \{Justin Z.\} and Sachin Kamble",

note = "Publisher Copyright: {\textcopyright} 2023",

year = "2023",

month = nov,

doi = "10.1016/j.indmarman.2023.11.003",

language = "English",

volume = "115",

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T2 - Integrating institutional theory and dynamic capability view

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AU - Srivastava, Gautam

AU - Gupta, Shivam

AU - Zhang, Justin Z.

AU - Kamble, Sachin

PY - 2023/11

Y1 - 2023/11

KW - Business-to-business (B2B) marketing

KW - Climate change adaptation

KW - Dynamic capability view

KW - Institutional theory

KW - Multi-country survey

KW - Sustainability

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DO - 10.1016/j.indmarman.2023.11.003

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JF - Industrial Marketing Management

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