@article{c1c4f60a542d47a9b511fd7ad2d4b6fc,
title = "Click clack: Examining the Strategic and Entrepreneurial Brand Vision of Under Armour",
keywords = "Brand development, Brand strategy, Brand vision, Consumer relations, Performance apparel, Sport entrepreneurship",
author = "Miloch, \{Kimberl S.\} and Jason Lee and Kraft, \{Patrick M.\} and Vanessa Ratten",
note = "Miloch, K.S., Lee, J., Kraft, P.M., Ratten, V. (2012) Click Clack: Examining the Strategic and Entrepreneurial Brand Vision of Under Armour. International Journal of Entrepreneurial Venturing 4 (1), pp. 42-57.",
year = "2012",
month = jan,
doi = "10.1504/IJEV.2012.044817",
language = "English",
volume = "4",
pages = "42--57",
journal = "International Journal of Entrepreneurial Venturing",
issn = "1742-5360",
number = "1",
}