Continuing Controversies and Ethical Issues in Global Marketing Management

David A. Ricks; Cheryl Van Deusen; Carolyn B. Mueller; Bodo B. Schlegelmilch; Robert Tancer

doi:10.1007/978-3-319-13141-2_71

Continuing Controversies and Ethical Issues in Global Marketing Management

David A. Ricks
, Cheryl Van Deusen
, Carolyn B. Mueller
, Bodo B. Schlegelmilch
, Robert Tancer

Producción científica: Chapter

Idioma original	English
Título de la publicación alojada	Developments in Marketing Science
Subtítulo de la publicación alojada	Proceedings of the Academy of Marketing Science
Editorial	Springer Nature
Páginas	171
Número de páginas	1
DOI	https://doi.org/10.1007/978-3-319-13141-2_71
Estado	Published - 2015
Publicado de forma externa	Sí

Serie de la publicación

Nombre	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (versión impresa)	2363-6165
ISSN (versión digital)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

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10.1007/978-3-319-13141-2_71

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Ricks, D. A., Van Deusen, C., Mueller, C. B., Schlegelmilch, B. B., & Tancer, R. (2015). Continuing Controversies and Ethical Issues in Global Marketing Management. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 171). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13141-2_71

Continuing Controversies and Ethical Issues in Global Marketing Management. / Ricks, David A.; Van Deusen, Cheryl; Mueller, Carolyn B. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 171 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Producción científica: Chapter

Ricks, DA, Van Deusen, C, Mueller, CB, Schlegelmilch, BB & Tancer, R 2015, Continuing Controversies and Ethical Issues in Global Marketing Management. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 171. https://doi.org/10.1007/978-3-319-13141-2_71

Ricks DA, Van Deusen C, Mueller CB, Schlegelmilch BB, Tancer R. Continuing Controversies and Ethical Issues in Global Marketing Management. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 171. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13141-2_71

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Continuing Controversies and Ethical Issues in Global Marketing Management

Serie de la publicación

ASJC Scopus Subject Areas

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