TY - JOUR
T1 - Contracts, norms, and plural form governance
AU - Cannon, Joseph P.
AU - Achrol, Ravi S.
AU - Gundlach, Gregory T.
PY - 2000
Y1 - 2000
UR - http://www.scopus.com/inward/record.url?scp=23044521066&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=23044521066&partnerID=8YFLogxK
U2 - 10.1177/0092070300282001
DO - 10.1177/0092070300282001
M3 - Article
AN - SCOPUS:23044521066
SN - 0092-0703
VL - 28
SP - 180
EP - 194
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 2
ER -