Control-based channel governance and relative dependence

David I. Gilliland; Daniel C. Bello; Gregory T. Gundlach

doi:10.1007/s11747-009-0183-8

Control-based channel governance and relative dependence

David I. Gilliland
, Daniel C. Bello
, Gregory T. Gundlach

Marketing and Logistics

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	441-455
Número de páginas	15
Publicación	Journal of the Academy of Marketing Science
Volumen	38
N.º	4
DOI	https://doi.org/10.1007/s11747-009-0183-8
Estado	Published - 2010

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-009-0183-8

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KW - Coordination

KW - Dependence

KW - Distribution channels

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