@article{913d46fc48aa43738874fd9f12eecf3a,
title = "Countermarketing and demarketing against product diversion: Forensic research in the firearms industry",
keywords = "Black market, Channels of distribution, Countermarketing, Demarketing, Diversion, Firearms",
author = "Gundlach, \{Gregory T.\} and Bradford, \{Kevin D.\} and Wilkie, \{William L.\}",
year = "2010",
doi = "10.1509/jppm.29.1.103",
language = "English",
volume = "29",
pages = "103--122",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
number = "1",
}