Customer Driven Marketing in the Transportation/Logistics Industry

Robert P. Neuschel; Dawn M. Russell

Customer Driven Marketing in the Transportation/Logistics Industry

Northwestern University

Producción científica: Article › revisión exhaustiva

Resumen

Since deregulation of the airlines in 1978, and rail and truck in 1980, the transportation/logistics Industry has undergone significant changes. The trend has been one of improved efficiency and extreme price and cost pressures, requiring more of a customer driven marketing approach on the part of transportation/logistics service providers. This article identifies some of the more significant changes that have affected the industry and offers considerations for decision making to those who are tasked with making critical marketing decisions. Finally, a vision of the future of the transportation/logistics industry is presented.

Idioma original	American English
Páginas (desde-hasta)	99-105
Número de páginas	6
Publicación	The International Journal of Logistics Management
Volumen	9
N.º	2
Estado	Published - 1998
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Business and International Management
Marketing

Disciplines

Operations and Supply Chain Management
Marketing

Otros archivos y enlaces

https://doi.org/10.1108/09574099810805799

Citar esto

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