@article{d8f6a9c8496a4c1c8a8fa32e2041b8f0,
title = "Developing brand advocacy through brand activities on Facebook",
keywords = "Brand advocacy, Co-creation, Credible content delivery, Facebook, Purchase intentions, Responsiveness",
author = "Youngtae Choi and Kroff, \{Michael W.\} and Junga Kim",
note = "Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",
year = "2021",
doi = "10.1108/JCM-10-2019-3460",
language = "English",
volume = "38",
pages = "328--338",
number = "3",
}