TY - JOUR
T1 - Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
AU - Kim, Hyojin
AU - Lee, Chunsik
N1 - Kim, H. and Lee, C. (2012), "Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6 No. 1, pp. 4-22. https://doi.org/10.1108/17506121211216860
PY - 2012/3/30
Y1 - 2012/3/30
KW - Advertising
KW - Attitude change
KW - Direct-to-consumer pharmaceutical advertising
KW - Endorser credibility
KW - Fear appeal
KW - Information processing
KW - Pharmaceuticals industry
UR - https://www.scopus.com/pages/publications/84863372977
UR - https://www.scopus.com/pages/publications/84863372977#tab=citedBy
U2 - 10.1108/17506121211216860
DO - 10.1108/17506121211216860
M3 - Article
AN - SCOPUS:84863372977
SN - 1750-6123
VL - 6
SP - 4
EP - 22
JO - International Journal of Pharmaceutical and Healthcare Marketing
JF - International Journal of Pharmaceutical and Healthcare Marketing
IS - 1
ER -