Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh; Denise E. Delorme; Leonard N. Reid; Junga Kim

doi:10.2501/JAR-54-3-332-345

Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim

School of Communication

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	332-345
Número de páginas	14
Publicación	Journal of Advertising Research
Volumen	54
N.º	3
DOI	https://doi.org/10.2501/JAR-54-3-332-345
Estado	Published - 2014

ASJC Scopus Subject Areas

Communication
Marketing

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