Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh; Denise E. Delorme; Leonard N. Reid; Junga Kim

doi:10.2501/JAR-54-3-332-345

Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh
, Denise E. Delorme
, Leonard N. Reid
, Junga Kim

School of Communication

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	332-345
Número de páginas	14
Publicación	Journal of Advertising Research
Volumen	54
N.º	3
DOI	https://doi.org/10.2501/JAR-54-3-332-345
Estado	Published - 2014

ASJC Scopus Subject Areas

Communication
Marketing

Acceder al documento

10.2501/JAR-54-3-332-345

Otros archivos y enlaces

Citar esto

@article{ef1fdb921c944544b0095757a0171365,

title = "Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?",

author = "Jisu Huh and Delorme, \{Denise E.\} and Reid, \{Leonard N.\} and Junga Kim",

note = "Publisher Copyright: {\textcopyright} Advertising Research Foundation 2014.",

year = "2014",

doi = "10.2501/JAR-54-3-332-345",

language = "English",

volume = "54",

pages = "332--345",

number = "3",

}

TY - JOUR

T1 - Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media

T2 - How useful is the information they convey?

AU - Huh, Jisu

AU - Delorme, Denise E.

AU - Reid, Leonard N.

AU - Kim, Junga

N1 - Publisher Copyright: © Advertising Research Foundation 2014.

PY - 2014

Y1 - 2014

UR - https://www.scopus.com/pages/publications/84907163856

UR - https://www.scopus.com/pages/publications/84907163856#tab=citedBy

U2 - 10.2501/JAR-54-3-332-345

DO - 10.2501/JAR-54-3-332-345

M3 - Article

AN - SCOPUS:84907163856

SN - 0021-8499

VL - 54

SP - 332

EP - 345

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

ER -