Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming Luo; Pieter J. de Jong

doi:10.1007/s11747-010-0240-3

Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming Luo, Pieter J. de Jong

Accounting and Finance

University of Texas at Arlington

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	605-624
Número de páginas	20
Publicación	Journal of the Academy of Marketing Science
Volumen	40
N.º	4
DOI	https://doi.org/10.1007/s11747-010-0240-3
Estado	Published - jul 2012

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-010-0240-3

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