Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming Luo; Pieter J. de Jong

doi:10.1007/s11747-010-0240-3

Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming Luo
, Pieter J. de Jong

Accounting and Finance

University of Texas at Arlington

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	605-624
Número de páginas	20
Publicación	Journal of the Academy of Marketing Science
Volumen	40
N.º	4
DOI	https://doi.org/10.1007/s11747-010-0240-3
Estado	Published - jul 2012

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-010-0240-3

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