Does "Bait and Switch" really benefit consumers? Advancing the discussion

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@article{93c4721121524ad087efe964ddd73066,

title = "Does {"}Bait and Switch{"} really benefit consumers? Advancing the discussion",

keywords = "Bait and switch, Pricing, Promotion, Public policy",

author = "Wilkie, \{William L.\} and Mela, \{Carl F.\} and Gundlach, \{Gregory T.\}",

year = "1998",

doi = "10.1287/mksc.17.3.290",

language = "English",

volume = "17",

pages = "290--293",

number = "3",

}

TY - JOUR

T1 - Does "Bait and Switch" really benefit consumers? Advancing the discussion

AU - Wilkie, William L.

AU - Mela, Carl F.

AU - Gundlach, Gregory T.

PY - 1998

Y1 - 1998

KW - Bait and switch

KW - Pricing

KW - Promotion

KW - Public policy

UR - https://www.scopus.com/pages/publications/0032218133

UR - https://www.scopus.com/pages/publications/0032218133#tab=citedBy

U2 - 10.1287/mksc.17.3.290

DO - 10.1287/mksc.17.3.290

M3 - Article

AN - SCOPUS:0032218133

SN - 0732-2399

VL - 17

SP - 290

EP - 293

JO - Marketing Science

JF - Marketing Science

IS - 3

ER -