Does "Bait and Switch" really benefit consumers?

William L. Wilkie
, Carl F. Mela
, Gregory T. Gundlach

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	273-282
Número de páginas	10
Publicación	Marketing Science
Volumen	17
N.º	3
DOI	https://doi.org/10.1287/mksc.17.3.273
Estado	Published - 1998
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1287/mksc.17.3.273

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