E-commerce logistics distribution mode in big-data context: A case analysis of JD.COM

Kangning Zheng; Zuopeng Zhang; Bin Song

doi:10.1016/j.indmarman.2019.10.009

E-commerce logistics distribution mode in big-data context: A case analysis of JD.COM

Kangning Zheng, Zuopeng Zhang, Bin Song

Coggin College of Business

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	154-162
Número de páginas	9
Publicación	Industrial Marketing Management
Volumen	86
DOI	https://doi.org/10.1016/j.indmarman.2019.10.009
Estado	Published - abr 2020
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Marketing

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10.1016/j.indmarman.2019.10.009

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keywords = "AHP, Big data, Distribution mode, E-commerce, Entropy method, TOPSIS",

author = "Kangning Zheng and Zuopeng Zhang and Bin Song",

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