@article{458c0a0f67d94b6981911749b38cbbed,
title = "Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies",
keywords = "Competitive advantage, Emerging economies, Failure, Gamification, Innovation, Problematization, Retail",
author = "Abhishek Behl and Nirma Jayawardena and Shikha Bhardwaj and Vijay Pereira and \{del Giudice\}, Manlio and Justin Zhang",
note = "Publisher Copyright: {\textcopyright} 2023 Elsevier Ltd",
year = "2024",
month = jan,
doi = "10.1016/j.technovation.2023.102902",
language = "English",
volume = "129",
}