Examining the role of relationship factors on eWOM effectiveness in social media

Junga Kim; Chunsik Lee

doi:10.1504/IJIMA.2017.084078

Examining the role of relationship factors on eWOM effectiveness in social media

School of Communication

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	103-123
Número de páginas	21
Publicación	International Journal of Internet Marketing and Advertising
Volumen	11
N.º	2
DOI	https://doi.org/10.1504/IJIMA.2017.084078
Estado	Published - 2017

ASJC Scopus Subject Areas

Marketing

Acceder al documento

10.1504/IJIMA.2017.084078

Otros archivos y enlaces

Citar esto

@article{f13566ab042c4f1fbc6d847f8165834e,

title = "Examining the role of relationship factors on eWOM effectiveness in social media",

keywords = "Balance theory, Elaboration likelihood model, Expertise, Product involvement, Relationship factors, Social media, Source credibility, Strength of ties, WOM effectiveness, Word-of-mouth, eWOM",

author = "Junga Kim and Chunsik Lee",

year = "2017",

doi = "10.1504/IJIMA.2017.084078",

language = "English",

volume = "11",

pages = "103--123",

number = "2",

}

TY - JOUR

T1 - Examining the role of relationship factors on eWOM effectiveness in social media

AU - Kim, Junga

AU - Lee, Chunsik

PY - 2017

Y1 - 2017

KW - Balance theory

KW - Elaboration likelihood model

KW - Expertise

KW - Product involvement

KW - Relationship factors

KW - Social media

KW - Source credibility

KW - Strength of ties

KW - WOM effectiveness

KW - Word-of-mouth

KW - eWOM

UR - https://www.scopus.com/pages/publications/85019265083

UR - https://www.scopus.com/pages/publications/85019265083#tab=citedBy

U2 - 10.1504/IJIMA.2017.084078

DO - 10.1504/IJIMA.2017.084078

M3 - Article

AN - SCOPUS:85019265083

SN - 1477-5212

VL - 11

SP - 103

EP - 123

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 2

ER -