Exploring purchase intention in metaverse retailing: Insights from an automotive platform

Haowei Zhang; Yang Lv; Justin Zuopeng Zhang; Linda D. Hollebeek; Abhishek Behl; Sigitas Urbonavicius

doi:10.1016/j.jretconser.2024.104144

Exploring purchase intention in metaverse retailing: Insights from an automotive platform

Haowei Zhang
, Yang Lv
, Justin Zuopeng Zhang
, Linda D. Hollebeek
, Abhishek Behl
, Sigitas Urbonavicius

Management

University of Johannesburg

Producción científica: Article › revisión exhaustiva

Idioma original	English
Número de artículo	104144
Publicación	Journal of Retailing and Consumer Services
Volumen	82
DOI	https://doi.org/10.1016/j.jretconser.2024.104144
Estado	Published - ene 2025

ASJC Scopus Subject Areas

Marketing

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10.1016/j.jretconser.2024.104144

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title = "Exploring purchase intention in metaverse retailing: Insights from an automotive platform",

keywords = "E-tailing, Metaverse, Metaverse identification, Purchase intention, Retailing, S-O-R theory, Social presence",

author = "Haowei Zhang and Yang Lv and Zhang, \{Justin Zuopeng\} and Hollebeek, \{Linda D.\} and Abhishek Behl and Sigitas Urbonavicius",

note = "Publisher Copyright: {\textcopyright} 2024 The Authors",

year = "2025",

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doi = "10.1016/j.jretconser.2024.104144",

language = "English",

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KW - Retailing

KW - S-O-R theory

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