Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun; Chang Dae Ham; Jae Hee Park

doi:10.1080/01924788.2013.848077

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun
, Chang Dae Ham
, Jae Hee Park

School of Communication

University of Illinois-Urbana-Champaign

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	2-13
Número de páginas	12
Publicación	Journal of International Consumer Marketing
Volumen	26
N.º	1
DOI	https://doi.org/10.1080/01924788.2013.848077
Estado	Published - 2014

ASJC Scopus Subject Areas

Management Information Systems
Marketing

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10.1080/01924788.2013.848077

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