Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice

Gregory T. Gundlach, Joseph P. Cannon, Kenneth C. Manning

Producción científica: Article › revisión exhaustiva

ASJC Scopus Subject Areas

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title = "Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice",

author = "Gundlach, \{Gregory T.\} and Cannon, \{Joseph P.\} and Manning, \{Kenneth C.\}",

note = "Publisher Copyright: {\textcopyright} 2010 SAGE Publications.",

year = "2010",

month = jun,

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doi = "10.1177/0003603X1005500205",

language = "English",

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