Gender role portrayals in American and Korean advertisements

Roxanne Hovland; Carolynn McMahan; Guiohk Lee; Jang Sun Hwang; Juran Kim

doi:10.1007/s11199-005-8305-3

Gender role portrayals in American and Korean advertisements

Roxanne Hovland
, Carolynn McMahan
, Guiohk Lee
, Jang Sun Hwang
, Juran Kim

School of Communication

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	887-899
Número de páginas	13
Publicación	Sex Roles
Volumen	53
N.º	11-12
DOI	https://doi.org/10.1007/s11199-005-8305-3
Estado	Published - dic 2005

ASJC Scopus Subject Areas

Gender Studies
Social Psychology
Developmental and Educational Psychology

Acceder al documento

10.1007/s11199-005-8305-3

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