@article{4fc41e1cb2e54494a08f5a591961e6f3,
title = "Harmonious homegoings:: alleviating consumer vulnerability through service fluidity and compassion",
keywords = "Co-creation, Consumer vulnerability, Culture, Customer experience, Funeral services, Qualitative research, Service flexibility, Service processes, Transformative, Transformative service research, Trauma",
author = "Azzari, \{Courtney Nations\} and Mitchell, \{Natalie A.\} and Dadzie, \{Charlene A.\}",
note = "Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",
year = "2021",
month = oct,
day = "6",
doi = "10.1108/JSM-06-2020-0237",
language = "English",
volume = "35",
pages = "722--739",
journal = "Journal of Services Marketing",
issn = "0887-6045",
number = "6",
}