How does fact-check labeling impact the evaluations of inadvertently placed brand ads?

Chunsik Lee; Junga Kim; Joon Soo Lim

doi:10.1080/03623319.2023.2216965

How does fact-check labeling impact the evaluations of inadvertently placed brand ads?

Chunsik Lee, Junga Kim, Joon Soo Lim

School of Communication

Syracuse University

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	1-17
Número de páginas	17
Publicación	Social Science Journal
DOI	https://doi.org/10.1080/03623319.2023.2216965
Estado	E-pub ahead of print - may 2023

ASJC Scopus Subject Areas

Social Psychology
Sociology and Political Science

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10.1080/03623319.2023.2216965

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@article{ec190109248a4ee2a64b2ecd344b4fac,

title = "How does fact-check labeling impact the evaluations of inadvertently placed brand ads?",

keywords = "Brand safety, Explicit warning, Fact-checking, Fake news, Labeling effect, Spillover effect",

author = "Chunsik Lee and Junga Kim and Lim, {Joon Soo}",

note = "Lee, C., Kim, J., & Lim, J. S. (2023). How does fact-check labeling impact the evaluations of inadvertently placed brand ads? The Social Science Journal, 1–17. https://doi.org/10.1080/03623319.2023.2216965",

year = "2023",

month = may,

doi = "10.1080/03623319.2023.2216965",

language = "English",

pages = "1--17",