TY - JOUR
T1 - If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds
AU - Goel, Lakshmi
AU - Prokopec, Sonja
PY - 2009
Y1 - 2009
KW - Virtual channel strategy
KW - Virtual world marketing
KW - Virtual worlds
KW - Web 2.0
UR - https://www.scopus.com/pages/publications/67349182620
UR - https://www.scopus.com/pages/publications/67349182620#tab=citedBy
U2 - 10.1007/s10660-009-9031-7
DO - 10.1007/s10660-009-9031-7
M3 - Article
AN - SCOPUS:67349182620
SN - 1389-5753
VL - 9
SP - 115
EP - 134
JO - Electronic Commerce Research
JF - Electronic Commerce Research
IS - 1-2
ER -