Resumen
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
Idioma original | American English |
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DOI | |
Estado | Published - ene 1 2018 |
Evento | 2018 International Crisis and Risk Communication Conference - Orlando, United States Duración: mar 12 2018 → mar 14 2018 Número de conferencia: 8th https://stars.library.ucf.edu/icrcc/Proceedings/ (2018 ICRCC) |
Conference
Conference | 2018 International Crisis and Risk Communication Conference |
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Título abreviado | 2018 ICRCC |
País/Territorio | United States |
Ciudad | Orlando |
Período | 3/12/18 → 3/14/18 |
Dirección de internet |
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Disciplines
- Emergency and Disaster Management
- Public Relations and Advertising
- Social Media