Implementing STREMII: A Practical Guide for Crisis Communication on Social Media During Hurricanes and Natural Disasters

Margaret Stewart, Cory Young

Producción científica: Proceedingsrevisión exhaustiva

Resumen

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Idioma originalAmerican English
DOI
EstadoPublished - ene 1 2018
Evento2018 International Crisis and Risk Communication Conference - Orlando, United States
Duración: mar 12 2018mar 14 2018
Número de conferencia: 8th
https://stars.library.ucf.edu/icrcc/Proceedings/ (2018 ICRCC)

Conference

Conference2018 International Crisis and Risk Communication Conference
Título abreviado2018 ICRCC
País/TerritorioUnited States
CiudadOrlando
Período3/12/183/14/18
Dirección de internet

Disciplines

  • Emergency and Disaster Management
  • Public Relations and Advertising
  • Social Media

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