@inbook{e21badafb53b41519644894ec7b5d87e,
title = "Improving customer relationship management through social listening: A case study of an American academic library",
author = "Stewart, \{Margaret C.\} and Maria Atilano and Arnold, \{Christa L.\}",
note = "Stewart, M. C., Atilano, M., \& Arnold, C. L. (2018). Improving Customer Relationship Management Through Social Listening: A Case Study of an American Academic Library. In I. Lee (Ed.), Diverse Methods in Customer Relationship Marketing and Management (pp. 202-222). IGI Global. https://doi.org/10.4018/978-1-5225-5619-0.ch011",
year = "2018",
month = may,
day = "25",
doi = "10.4018/978-1-5225-5619-0.ch011",
language = "English",
isbn = "1522556192",
pages = "202--222",
editor = "In Lee",
booktitle = "Diverse Methods in Customer Relationship Marketing and Management",
publisher = "IGI Global",
address = "United States",
}