TY - JOUR
T1 - Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media
AU - Choi, Youngtae
AU - Kim, Junga
N1 - Publisher Copyright:
© 2019, © 2019 World Communication Association.
PY - 2019/5/4
Y1 - 2019/5/4
KW - collectivism and individualism
KW - electronic word-of-mouth (eWOM)
KW - horizontal individualism and collectivism
KW - Social media
KW - vertical individualism and collectivism
KW - within-culture variations
UR - https://www.scopus.com/pages/publications/85073068645
UR - https://www.scopus.com/pages/publications/85073068645#tab=citedBy
U2 - 10.1080/17475759.2019.1627388
DO - 10.1080/17475759.2019.1627388
M3 - Article
AN - SCOPUS:85073068645
SN - 1747-5759
VL - 48
SP - 292
EP - 313
JO - Journal of Intercultural Communication Research
JF - Journal of Intercultural Communication Research
IS - 3
ER -