TY - BOOK
T1 - Marketing Channel Strategy
T2 - An omni-channel approach
AU - Palmatier, Robert W.
AU - Sivadas, Eugene
AU - Stern, Louis W.
AU - El-Ansary, Adel I.
N1 - Publisher Copyright:
© 2020 Taylor & Francis. All rights reserved.
PY - 2019/7/11
Y1 - 2019/7/11
UR - http://www.scopus.com/inward/record.url?scp=85132466450&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85132466450&partnerID=8YFLogxK
U2 - 10.4324/9780429291999
DO - 10.4324/9780429291999
M3 - Book
AN - SCOPUS:85128279367
SN - 9781138593930
BT - Marketing Channel Strategy
ER -