Marketing research and public policy: The case of slotting fees

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	275-288
Número de páginas	14
Publicación	Journal of Public Policy and Marketing
Volumen	21
N.º	2
DOI	https://doi.org/10.1509/jppm.21.2.275.17591
Estado	Published - 2002
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

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title = "Marketing research and public policy: The case of slotting fees",

author = "Wilkie, \{William L.\} and Desrochers, \{Debra M.\} and Gundlach, \{Gregory T.\}",

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