Marketing strategy: Taxonomy and frameworks

Adel I. El-Ansary

doi:10.1108/09555340610677499

Marketing strategy: Taxonomy and frameworks

Adel I. El-Ansary

Marketing and Logistics

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	266-293
Número de páginas	28
Publicación	European Business Review
Volumen	18
N.º	4
DOI	https://doi.org/10.1108/09555340610677499
Estado	Published - jul 1 2006

ASJC Scopus Subject Areas

Business and International Management
Business, Management and Accounting (miscellaneous)

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10.1108/09555340610677499

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