Meet the (Ideal) Candidate: How viewers interpret political advertising during the “Invisible primary”

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title = "Meet the (Ideal) Candidate: How viewers interpret political advertising during the “Invisible primary”",

keywords = "2004 U.S. Presidential Primary, Candidate Videos, Focus Groups, Ideal Candidate",

author = "Parmelee, \{John H.\}",

year = "2008",

doi = "10.1080/10510970701849404",

language = "English",

volume = "59",

pages = "68--83",

number = "1",

}

TY - JOUR

T1 - Meet the (Ideal) Candidate

T2 - How viewers interpret political advertising during the “Invisible primary”

AU - Parmelee, John H.

PY - 2008

Y1 - 2008

KW - 2004 U.S. Presidential Primary

KW - Candidate Videos

KW - Focus Groups

KW - Ideal Candidate

UR - https://www.scopus.com/pages/publications/85045701256

UR - https://www.scopus.com/pages/publications/85045701256#tab=citedBy

U2 - 10.1080/10510970701849404

DO - 10.1080/10510970701849404

M3 - Article

AN - SCOPUS:85045701256

SN - 1051-0974

VL - 59

SP - 68

EP - 83

JO - Communication Studies

JF - Communication Studies

IS - 1

ER -