@inbook{1d3ed56b2ff34dc694014006a823d76e,
title = "Multichannel Marketing",
keywords = "channel formats, conflict, customer experience, customer satisfaction, demand side, effectiveness, efficiency, market segments, multichannel marketing, nonstore retailing, store retailing, supply side",
author = "El-Ansary, \{Adel I.\}",
note = "Publisher Copyright: {\textcopyright} 2011 John Wiley \& Sons, Ltd. All rights reserved.",
year = "2010",
month = jan,
day = "1",
doi = "10.1002/9781444316568.wiem01046",
language = "English",
isbn = "9781405161787",
pages = "1--2",
booktitle = "Wiley International Encyclopedia of Marketing",
}