Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

Bastian Mrutzek-Hartmann; Herbert Kotzab; Işık Özge Yumurtacı Hüseyinoğlu; Sascha Kühling

doi:10.1108/IJRDM-10-2021-0503

Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

Bastian Mrutzek-Hartmann
, Herbert Kotzab
, Işık Özge Yumurtacı Hüseyinoğlu
, Sascha Kühling

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	1129-1155
Número de páginas	27
Publicación	International Journal of Retail and Distribution Management
Volumen	50
N.º	8-9
DOI	https://doi.org/10.1108/IJRDM-10-2021-0503
Estado	Published - ago 11 2022
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1108/IJRDM-10-2021-0503

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Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey. / Mrutzek-Hartmann, Bastian; Kotzab, Herbert; Yumurtacı Hüseyinoğlu, Işık Özge et al.
En: International Journal of Retail and Distribution Management, Vol. 50, N.º 8-9, 11.08.2022, p. 1129-1155.

Producción científica: Article › revisión exhaustiva

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