Promotional mix, public relations and emerging technologies in sport

Producción científica: Chapter

Idioma original	American English
Título de la publicación alojada	Sport marketing
Subtítulo de la publicación alojada	Winning strategies for business success
Editores	B. Turner, K. Miloch, B. Parkhouse
Lugar de publicación	Dubuque, IA
Páginas	173-191
Estado	Published - 2013

Citar esto

@inbook{fffea4c9400941cf82bcfe5835214336,

title = "Promotional mix, public relations and emerging technologies in sport",

author = "Stephen Dittmore and Galen Clavio and Miloch, \{Kimberly S.\}",

year = "2013",

language = "American English",

pages = "173--191",

editor = "B. Turner and K. Miloch and B. Parkhouse",

booktitle = "Sport marketing",

}