Resale price maintenance and free riding: insights from multi-channel research

Gregory T. Gundlach; Kenneth C. Manning; Joseph P. Cannon

doi:10.1007/s13162-011-0005-2

Resale price maintenance and free riding: insights from multi-channel research

Gregory T. Gundlach
, Kenneth C. Manning
, Joseph P. Cannon

Marketing and Logistics

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	18-31
Número de páginas	14
Publicación	AMS Review
Volumen	1
N.º	1
DOI	https://doi.org/10.1007/s13162-011-0005-2
Estado	Published - mar 2011

ASJC Scopus Subject Areas

Marketing

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10.1007/s13162-011-0005-2

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title = "Resale price maintenance and free riding: insights from multi-channel research",

keywords = "Antitrust, Channels of distribution, Free riding, Legal, Multi-channel marketing, Multi-channel research, Multi-channel shopping, Pricing, Resale price maintenance, Retailing",

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