TY - JOUR
T1 - Resale Price Maintenance
T2 - Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors
AU - Gundlach, Gregory T.
AU - Krotz, Riley T.
N1 - Publisher Copyright:
© American Marketing Association 2019.
PY - 2020/1/1
Y1 - 2020/1/1
KW - antitrust law
KW - channel pricing strategy
KW - competition
KW - resale price maintenance
KW - unilateral price policies
UR - https://www.scopus.com/pages/publications/85064342482
UR - https://www.scopus.com/pages/publications/85064342482#tab=citedBy
U2 - 10.1177/0743915618821315
DO - 10.1177/0743915618821315
M3 - Article
AN - SCOPUS:85064342482
SN - 0743-9156
VL - 39
SP - 48
EP - 61
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 1
ER -