Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	106-115
Número de páginas	10
Publicación	Services Marketing Quarterly
Volumen	31
N.º	1
DOI	https://doi.org/10.1080/15332960903408542
Estado	Published - 2009
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

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title = "Segmenting Demand for Long-Term Care Insurance Among Mature Consumers",

keywords = "Gerontographics, Long-term care insurance, Segmentation, Target marketing",

author = "Moschis, \{George P.\} and Weaver, \{S. Todd\}",

year = "2009",

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KW - Gerontographics

KW - Long-term care insurance

KW - Segmentation

KW - Target marketing

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