Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

George P. Moschis; S. Todd Weaver

doi:10.1080/15332960903408542

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

George P. Moschis
, S. Todd Weaver

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	106-115
Número de páginas	10
Publicación	Services Marketing Quarterly
Volumen	31
N.º	1
DOI	https://doi.org/10.1080/15332960903408542
Estado	Published - 2009
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)

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AU - Moschis, George P.

AU - Weaver, S. Todd

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KW - Gerontographics

KW - Long-term care insurance

KW - Segmentation

KW - Target marketing

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JO - Services Marketing Quarterly

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Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

ASJC Scopus Subject Areas

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