@inbook{7def5ad941d4442eae017b1a530ab6e1,
title = "Segmenting social media users based on ongoing brand activities to track consumer behavior change",
author = "Youngtae Choi and Kroff, \{Michael W.\} and Penagos-Londo{\~n}o, \{Gabriel Ignacio\} and Felipe Ruiz-Moreno",
note = "Publisher Copyright: {\textcopyright} 2024, IGI Global. All rights reserved.",
year = "2024",
month = mar,
day = "4",
doi = "10.4018/979-8-3693-1918-5.ch008",
language = "English",
isbn = "9798369319185",
pages = "192--216",
booktitle = "AI Impacts in Digital Consumer Behavior",
publisher = "IGI Global",
address = "United States",
}