@article{d4804efb6b1d43e3aaf9a0ee633c0645,
title = "Social media: is this the new organizational stepchild?",
keywords = "Executive support, In-depth interview, Organizational activities, Qualitative research, Social media marketing objective",
author = "Youngtae Choi and Andrew Thoeni",
note = "Publisher Copyright: {\textcopyright} 2016, {\textcopyright} Emerald Group Publishing Limited.",
year = "2016",
month = jan,
day = "11",
doi = "10.1108/EBR-05-2015-0048",
language = "English",
volume = "28",
pages = "21--38",
journal = "European Business Review",
issn = "0955-534X",
number = "1",
}