Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

Gregory T. Gundlach; William L. Wilkie

doi:10.1509/jppm.29.1.89

Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

Gregory T. Gundlach
, William L. Wilkie

Marketing and Logistics

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	89-92
Número de páginas	4
Publicación	Journal of Public Policy and Marketing
Volumen	29
N.º	1
DOI	https://doi.org/10.1509/jppm.29.1.89
Estado	Published - 2010

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.29.1.89

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Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing. / Gundlach, Gregory T.; Wilkie, William L.
En: Journal of Public Policy and Marketing, Vol. 29, N.º 1, 2010, p. 89-92.

Producción científica: Review article › revisión exhaustiva

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