@article{3a780b280d994e0caffaf4728bdd8cda,
title = "Stakeholder marketing: Why {"}stakeholder{"} was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing",
keywords = "Corporate social responsibility, Definition of marketing, Stakeholder marketing",
author = "Gundlach, \{Gregory T.\} and Wilkie, \{William L.\}",
year = "2010",
doi = "10.1509/jppm.29.1.89",
language = "English",
volume = "29",
pages = "89--92",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "SAGE Publications, Inc.",
number = "1",
}