@article{2c70be2bffe64f259adefec60e3b8f36,
title = "Ten lessons for qualitative transformative service researchers",
keywords = "Consumer vulnerability; Consumption well-being; Qualitative research; Services marketing; Transformative service research",
author = "Azzari, \{Courtney Nations\} and Baker, \{Stacey Menzel\}",
note = "Azzari, C.N. and Baker, S.M. (2020), {"}Ten lessons for qualitative transformative service researchers{"}, Journal of Services Marketing, Vol. 34 No. 1, pp. 100-110. https://doi.org/10.1108/JSM-12-2018-0351",
year = "2020",
month = mar,
day = "20",
doi = "10.1108/JSM-12-2018-0351",
language = "American English",
volume = "34",
journal = "Journal of Services Marketing",
number = "1",
}