The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

Gregory T. Gundlach

doi:10.1509/jppm.26.2.243

The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

Gregory T. Gundlach

Marketing and Logistics

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	243-250
Número de páginas	8
Publicación	Journal of Public Policy and Marketing
Volumen	26
N.º	2
DOI	https://doi.org/10.1509/jppm.26.2.243
Estado	Published - 2007

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.26.2.243

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