The American marketing association's new definition of marketing: Perspective and commentary on the 2007 revision

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	259-264
Número de páginas	6
Publicación	Journal of Public Policy and Marketing
Volumen	28
N.º	2
DOI	https://doi.org/10.1509/jppm.28.2.259
Estado	Published - 2009

ASJC Scopus Subject Areas

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