The influence of event quality on revisit intention: Gender difference and segmentation strategy

Tae Ho Kim; Yong Jae Ko; Chan Min Park

doi:10.1108/09604521311312237

The influence of event quality on revisit intention: Gender difference and segmentation strategy

Tae Ho Kim, Yong Jae Ko, Chan Min Park

University of Florida

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	205-224
Número de páginas	20
Publicación	Managing Service Quality
Volumen	23
N.º	3
DOI	https://doi.org/10.1108/09604521311312237
Estado	Published - may 2013
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Strategy and Management

Acceder al documento

10.1108/09604521311312237

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