The portrayal of women in advertising: An overlooked area of societal marketing

Stephen W. Brown, Adel I. El-Ansary, Nancy Darsey

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	577-583
Número de páginas	7
Publicación	Journal of the Academy of Marketing Science
Volumen	4
N.º	3
DOI	https://doi.org/10.1007/BF02729770
Estado	Published - jun 1976
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

TY - JOUR

T1 - The portrayal of women in advertising

T2 - An overlooked area of societal marketing

AU - Brown, Stephen W.

AU - El-Ansary, Adel I.

AU - Darsey, Nancy

PY - 1976/6

Y1 - 1976/6

UR - http://www.scopus.com/inward/record.url?scp=51249188784&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=51249188784&partnerID=8YFLogxK

U2 - 10.1007/BF02729770

DO - 10.1007/BF02729770

M3 - Article

AN - SCOPUS:51249188784

SN - 0092-0703

VL - 4

SP - 577

EP - 583

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 3

ER -