The portrayal of women in advertising: An overlooked area of societal marketing

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	577-583
Número de páginas	7
Publicación	Journal of the Academy of Marketing Science
Volumen	4
N.º	3
DOI	https://doi.org/10.1007/BF02729770
Estado	Published - jun 1976
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

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title = "The portrayal of women in advertising: An overlooked area of societal marketing",

author = "Brown, \{Stephen W.\} and El-Ansary, \{Adel I.\} and Nancy Darsey",

year = "1976",

month = jun,

doi = "10.1007/BF02729770",

language = "English",

volume = "4",

pages = "577--583",

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}

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T2 - An overlooked area of societal marketing

AU - Brown, Stephen W.

AU - El-Ansary, Adel I.

AU - Darsey, Nancy

PY - 1976/6

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JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

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