The yin and yang of introducing a sales culture: The amalgam bank case

Bruce Fortado; Paul A. Fadil

doi:10.1108/CR-10-2013-0079

The yin and yang of introducing a sales culture: The amalgam bank case

Bruce Fortado
, Paul A. Fadil

Management

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	444-462
Número de páginas	19
Publicación	Competitiveness Review
Volumen	24
N.º	5
DOI	https://doi.org/10.1108/CR-10-2013-0079
Estado	Published - 2014

ASJC Scopus Subject Areas

Business and International Management
General Business,Management and Accounting

Acceder al documento

10.1108/CR-10-2013-0079

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