@article{51349f2459ac4eefb87f8b7f1638b477,
title = "Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty",
keywords = "brand attitude, electronic word of mouth, eWOM, online product reviews, OPRs, third-person effects, TPEs",
author = "Park, \{Jae Hee\} and Don Lee and Jungkun Park and Yoo, \{Weon Sang\}",
note = "Publisher Copyright: {\textcopyright} HENRY STEWART PUBLICATIONS 2045-8568.",
year = "2025",
month = nov,
day = "17",
doi = "10.69554/dbsz3518",
language = "English",
volume = "14",
pages = "286--304",
number = "3",
}