"Trust but verify"? The performance implications of verification strategies in trusting relationships

Gregory T. Gundlach; Joseph P. Cannon

doi:10.1007/s11747-009-0180-y

"Trust but verify"? The performance implications of verification strategies in trusting relationships

Gregory T. Gundlach
, Joseph P. Cannon

Marketing and Logistics

Colorado State University

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	399-417
Número de páginas	19
Publicación	Journal of the Academy of Marketing Science
Volumen	38
N.º	4
DOI	https://doi.org/10.1007/s11747-009-0180-y
Estado	Published - 2010

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Acceder al documento

10.1007/s11747-009-0180-y

Otros archivos y enlaces

Citar esto

@article{2c84750843ff4c7aa026626d20ec0bd5,

title = "{"}Trust but verify{"}? The performance implications of verification strategies in trusting relationships",

keywords = "Distribution, Exchange, Governance, Information, Performance, Trust",

author = "Gundlach, \{Gregory T.\} and Cannon, \{Joseph P.\}",

year = "2010",

doi = "10.1007/s11747-009-0180-y",

language = "English",

volume = "38",

pages = "399--417",

number = "4",

}

TY - JOUR

T1 - "Trust but verify"? The performance implications of verification strategies in trusting relationships

AU - Gundlach, Gregory T.

AU - Cannon, Joseph P.

PY - 2010

Y1 - 2010

KW - Distribution

KW - Exchange

KW - Governance

KW - Information

KW - Performance

KW - Trust

UR - https://www.scopus.com/pages/publications/77955089267

UR - https://www.scopus.com/pages/publications/77955089267#tab=citedBy

U2 - 10.1007/s11747-009-0180-y

DO - 10.1007/s11747-009-0180-y

M3 - Article

AN - SCOPUS:77955089267

SN - 0092-0703

VL - 38

SP - 399

EP - 417

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 4

ER -